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Gillette Looks to Gamers

So it looks that Gillette, the shaving company, feels that video gamers are a potentially untapped market segment and have decided to make a shaver just for us gamers. How does it differ from their other products? It doesn’t, except for a package that says gamer on it, but they have incorporated a digital Tiger Woods, Derek Jeter and Roger Federer to their website to help promote the product.

Although this is a pure marketing gimmick, it is still nice to see video games continue to cross over into all of these other products. I wonder if at some point there will be Trojan style gamer condoms?

[Via GOS]

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  1. Gaming is showing up in more and more places. Companies are realizing how useful a game can be for getting word out regarding your product or for training purposes.

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