It is no surprise that Sony’s flagship console the PS3 is a beast when it comes to technology. It is much more powerful than the 360 and with built in WiFi and Blu-Ray support, it should be by far the industry leader. It’s not. Wanna know why? It costs too fucking much. A price cut was rumored to happen at E3 or soon after, but never happened. Here is what Sony CEO Howard Stringer has to say:

I (would) lose money on every PlayStation I make — how’s that for logic.

Anyone who really wanted a PS3 already has one. It is the people who are on the fence. If you have a tight budget, as most of us do, you need to make a choice. Casual gamers would say, well, the 360 is cheaper and the games are sort of the same, I’ll buy the 360. With games like Rock Band and GH and Madden, they are so close in graphics and quality, people just are not coughing up the extra dough. Sony will have to make a decision soon because the way things seem to be going, the PS3 is going to need a change one way or another to get off the shelves.