All I can say is the marketing team behindd this spot has to be a team of sheer geniuses! Get two hot chicks and make them sit in front of an Xbox 360. The video is funny since the controllers they are holding still have the stickers on them indicating they have never really been played with. Also I like how the one model holds the controller all awkward, I am not fluent in Japanese, but one shot looks like she is saying WTF is this thing, just take pictures of me I am hot! What do you think?