EA released the box art for Brutal Legend late last night and the top billing for Tim Schafer caught my attention. Sure, all of us here have heard of the man, but what about the general public? I have a feeling most people are going to walk into a store and see his name on the box and say “Who the fuck is Tim Schafer?” EA may have been better served by putting Jack Black’s name on the cover, since he has a much more broad appeal.

I’m in no means saying Tim Schafer doesn’t deserve it; he’s a damn good game designer. However, he’s no Steven Spielberg. This type of display on the cover requires someone with a greater mass appeal to sell more copies. Sure, he deserves the credit, but putting Jack Black’s name there would have most likely moved a few more units and boosted the bottom line.

To see the full box art in all its glory, hit the jump.

Hit the jump for more »