
It seems that Publisher X is taking a page out of the “how to succeed at the App Store” handbook. Not only are they now offering a “lite” version of their popular game HydroTilt, but they have also reduced the price from $4.99 to $2.99 for a limited time. There isn’t an official end date to this limited time promotion but it began on Friday, January 16th so I wouldn’t drag my feet too long if I was you.
To sweeten the deal, Publisher X has also decided to announce that a level editor is in the works that will allow gamers to create and share their own levels. The level editor is set for release sometime this February and will be offered as a free update to everyone who has purchased the full version of the game. The full press release is included after the jump.
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IBM has successfully made a 45nm Cell processor, the chip behind the PS3. For those unaware, shrinking processors means for less heat generated, less power consumption, and lower price production. The original Cell processor in the PS3 was 90nm, which was then shrunk to 65nm, and now 45nm.
So what exactly does this mean for you? Well, lower priced PS3 systems in the future, mainly. The chips cost less to produce and less cooling equipment is needed since there is significantly less heat generated. Now this doesn’t mean we’ll see a price drop quickly. Sony will still need to rework the rest of the PS3 components for the 45nm Cell. And they may choose to make up money by leaving the price the same for a while.
My bet is we’ll see a price drop mid year, with 45nm introduction coming late 2008, followed by another price drop in mid 2009. I’m not betting the farm on it, but it seems pretty logical to me.
[via ArsTechnica]

Jack Tretton announced today that the gimped 40GB PS3 will be making it’s way to America on November 2nd for a cool $400. The differences between the stripped down console and it’s big bothers are a 40GB hard drive, two USB ports instead of four, no card readers, and no backwards compatibility.
Along with the new console, Sony announced a price drop for the 80GB PS3 to $500 in the US.
“We’re choosing to focus on the PlayStation 2 consumer with the PlayStation 2, which remains incredibly relevant, and focus on the PlayStation 3 consumer with the new 40-gigabyte model and the great software coming out,” Tretton said.
“Backward compatibility is a nice secondary consideration, but it’s far from the number-one priority.”
I’m still not a happy camper about Sony ditching BC with the 40GB console. For me, it’s a big downer. At least now with good PS2 games still coming out. What do you think? Will the 40GB PS3 succeed in the US?

If you’ve been wanting an iPhone but didn’t want to spend the money, you’re in luck. At yesterday’s media event, Steve Jobs announced the 4gb iPhone would be going the way of the 20gb PS3, and the 8gb iPhone would see a price drop to $399. That’s a $200 price drop for those counting.
Sucks for early adopters with this huge price drop just 2 months after release, but this is going to sell a LOT more iPhones for Apple.
Check out our review here if you need some more information. The iPhone is easily the best mobile device I’ve ever had.

I’d put this one as close to confirmed as possible. We now have three different store flyers promoting the price cut.
Toys R Us is sporting the $50 price cut on the Premium, as is Walmart. Circuit City is going balls out and showing a $50 price cut for the Premium, a $30 price cut for the Elite, and a $20 price cut for the Core.
I can’t say this is an unexpected price cut. It’s been nearly two years since the 360 was launched and has been sitting at the same prices since November 2005. In my opinion, this is a bit overdue.
Scans of other ads after the jump.
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I have the Today Show on this morning, for God only knows what reason. They had a segment on about video games, again, who knows why.
The interesting part of the segment is that their “tech guru” told consumers to stay away from the Xbox 360 because of the massive hardware problems. He let everyone know that Microsoft issued a 3 year warranty extension amounting to $1 billion. The “tech guru” indicated that is is the same as a recall without the legal issues surrounding an actual recall. Microsoft would not confirm to him what is causing the hardware problems, but he advised all consumers to not buy an Xbox 360 until at least the end of the year.
Along with this, he strongly recommended the PS3 and Wii for their very high reliability and technological prowess. Letting everyone know the PS3 is a much stronger machine than the Xbox 360 and it’s recent $100 price drop, the “tech guru” encouraged users to grab one. He also talked up the Wii’s motion controls and innovative games, and also informed consumers of the high demand that’s still around.
It was actually a decent segment, better than I had expected. I wonder how much effect this will have on the Xbox 360? Millions of people watch the Today Show every morning. I’ll try to find a video later today and post it up for you.

Sony didn’t want to wait until E3 to drop the big news that the current 60GB PS3 will see a price cut to $499 effective immediately. That’s some great news for people who’ve been on the fence. I can see this really driving PS3 sales in the coming weeks.
On the heals of the price drop announcement, Sony also let out that a new 80GB model will be released this August bundled with Motorstorm for $599. Pretty cool.
I’m betting Sony anticipated a price cut announcement and such from Microsoft, whose E3 press conference occurs before Sony. In an effort to get the hype going, this announcement comes a few short days before Sony’s big E3 event on Wednesday. Either way you want to look at it, this is great news for the PS3. What I’m wondering is how they’re going to follow this announcement on Wednesday? There must be something fairly big up their sleeves…
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Yes, this post is sponsored by the letter R. Way too many R words in the title.
Anyway, rumors are spewing across the intarwebs about a PS3 price cut. We here at Loot Ninja are inclined to believe them, especially with reports of users buying PS3’s already at Target for $499.
I guess we’ll find out this week, but I’d say the odds are VERY good of Sony announcing a price drop at E3. Probably the SIXAXIS with rumble too.
The Xbox 360’s Wireless Racing Wheel was severely overpriced. At $159.99, not many people were swarming into stores to grab one. Seeing this, Microsoft wisely slashed a few clams off the price, making it a svelte $129.99. Not a huge drop, but any price drop will be good.
The price drop is in line with the release of Forza 2, which Microsoft hopes will spark the sales of the racing wheel.
Personally, I’ve spent way too much on accessories for the Xbox 360 and don’t have any plans to drop another $130 on a racing wheel.
There are not that many must have Xbox360 titles, maybe 10-15 at best, but Dead Rising is certainly one of them. You can now pick this title up for $39.99 brand new at amazon.com. They will even ship it to you for free unless you live in like the Ozarks or somewhere weird.
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