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PS3 Gets Exclusive DLC for Mirror’s Edge


A lot of buzz has been circling the upcoming title form EA, Mirror’s Edge, in regards it’s overall great gameplay and most recently a rumor that it would be a timed exclusive. Well recent accounts have dispelled the timed exclusivity of the title for the Sony PS3, but some other news took its place very quickly. Seems that Mirror’s Edge will get exclusive downloadable content on the Sony PS3 because of an agreement that Sony and EA have worked up. No details on what the DLC will be or how it will differ from the Xbox 360 content, but in todays race to more sell units I am sure many PS3 execs are smiling right now. Stay tuned for more on this.

However, Sony did confirm that although Mirror’s Edge is multi-platform, “PlayStation has an exclusive marketing agreement with EA regarding the title.

Plus, the spokesperson added, “Exclusive downloadable content will be offered on the PlayStation Network.”

[Via EuroGamer]

Wii Fit Marketed Heavily

WiiFit marketing
On our recent trip to the Mall of America, a gigantic mall in Minnesota, Loot Ninja came across an interesting scene. There was a pavilion of sorts promoting the Wii Fit in full effect with about a dozen or so Wiis and balance boards. It amazes me that a game like Wii Fit that has now been out on the market since May is still being promoted heavily and doing so well.

It was also interesting to see that the crowd that had assembled was full of children and their parents who really had no clue about gaming. As we sat there taking pictures of the people participating and trying out the game we could tell that no one in the crowd was a real gamer and really was amused by the novelty of the product and not the actual game.
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Sega for the 90′S

Take a look at some classic Sega marketing that really pushes all of the “blast processing” power of the Sega Genesis and it’s arcade potential, charging your friends $5 FTW. Pretty funny how back in the 90’s they took direct stabs at other companies and games without caring. Watching this will really bring you back to being a kid and playing some of these classic titles, I had almost forgotten that there was a Tommy Lasorda baseball.

Microsoft Marketing Campaign for GTA IV to Equal that of Halo 3

Wii Love Money

It has begun! Mortal Kombat movie reference FTW. Anyway, everyone knows that GTA IV is going to be the supposed console mover of this gaming season and by far the top selling game. Now, the choice lies within the lucky few of us who already have both console, i.e., everyone here at Loot Ninja. MS wants to make it very clear that you should buy their version and will spend enough so you don’t forget it.

“Our campaign is the same sort of scale as our Halo 3 campaign last year so you can expect to see and hear a lot about GTA IV on Xbox 360 over the coming weeks,” commented Stephen McGill, head of gaming for Xbox UK.

I for one am anxious to see how the marketing campaign looks. Halo 3 was exclusive, so they only needed to show how good the game was, not which console to buy the game for. I wonder if there will be some shots at Sony. We shall see.

[via gameindustrybiz]