
It is not everyday that you design a juggernaut of a gaming franchise and it is certainly not everyday when the most prolific business magazine in the country asks you to sit down with them. Cliffy B, some say the most recognizable face in gaming today, was recently interviewed by Forbes magazine to discuss the current state of gaming, where it is going, what he would change, etc. It is a great read and a huge step for gaming itself. Forbes usually chats with CEO’s, not gaming folk. Here is an excerpt:
How long a shelf-life do you expect “Gear 2″ to have and how will downloadable content impact that?
We hope that “Gears 2″ will continue to sell for months to come. We’ve tweaked our matchmaking systems so that they’re much faster than before, and we just announced that the “Combustible” map pack is available on Xbox Live. It’s one thing to have a great opening week for a game, but it’s essential for a game to have legs and to continue to remain in the hands of gamers. More and more developers are considering downloadable content, and it’s a great way to offer a value online that otherwise might not be available at retail.
Agree with him or not, when he talks, people do listen. Gaming needs some outspoken people and I would love to see some serious feuds develop. Who doesn’t love some baby mama drama every now and again.

Gears of War 2 got leaked already on the internet. All games get pirated, so it’s no surprise this one happened so quickly. What does Epic have planned?
In an effort to combat piracy we’re implementing a day-one patch that requires you input a unique PIN every 15 minutes.
Fake Cliff Bleszinski threw that up on his Twitter account. We know he kids, but how far are we actually away from something like this? Game developers and publishers are making things harder and harder for the people that actually buy these games.
Remember people, this was a joke. Don’t get your panties all up in a bunch at us or Cliffy.
[Update] Just found out from some sources that wish to remain unnamed that this was posted by an imposter Cliffy B. Hate when that happens.

Some say this was taken out of context, but he said what he said.
“Games aren’t movies and aren’t consumed in a single sitting” explains Bleszinski, “Metal Gear Solid is our example of the game we’re not doing. Passive entertainment is on its way out.”
I would not expect extended cutscenes and active camo in Gears 2. We all knew this already, so why did he take a shot or sorts at what some consider the greatest game of this generation? Some people like run and gun and some like crawl and gun. I, personally just like really fun games. Gears 2 has to be a killer, and I mean, killer app because with GTA IV and MGS4, he could be looking at a bronze medal for Game of the Year at best.
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