Modern Warfare 2: The Biggest Entertainment Industry Launch Ever

Modern Warfare 2 Screen

Yep, you read that right. Modern Warfare 2 has the best first five days of an entertainment product ever. Let that sink in for a second. Raking in a whopping $550 million over the first five days, here’s what Modern Warfare 2 beat out (from the press release):

  • The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
  • The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)
  • The largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)
  • The largest reported opening first-day domestic box office gross figures, held by The Dark Knight ($66.4 million)
  • The largest reported first-day book sales in dollars, held by Harry Potter & The Deathly Hallows ($220 million)
  • The largest reported first-day worldwide video game sales record, previously held by Grand Theft Auto IV (3.6 million units, $310 million)

Pretty damn impressive. There was no doubt this was going to be a huge success, but breaking all these records is crazy. Now if you’ll excuse me, I’m going to go play some Spec Ops.

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  1. Mafia Costume

    Wow – I knew this one made it big but I didnt realize it was so huge! You can always tell when a lot of money has been poured into a production like this.

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