Toy Island and EA Sports are teaming up to bring you a new line of sports equipment geared to help kids develop certain skills. The two year deal will have products launching in the fall of this year.
“Our goal is to take the EA SPORTS brand deeper into the fabric of sports, and into new markets that allow more people to unleash their inner spirit of sports and competition,” said Moore. “With Toy Island, we’ve found a partner that shares EA SPORTS’ passion for quality and innovation. We’re excited to be working with them to bring to market unique products that are sure to be captivating for young athletes.”
The new product line will utilize infrared, motion and equilibrium sensors to serve as a virtual coach to help kids learn abilties for a myriad of sports.
Products will include:
- a line of interactive training tools featuring voice commands and instructional coaching elements designed to take budding stars to the next level;
- a complete game-in-a-box containing all the equipment necessary for kids to practice and play a sport;
- a line of sports toys that will utilize electronics to reward young athletes with cheers when they use proper techniques;
- a basic line of high density-foam balls to help kids develop throwing and kicking motor skills at an early age.
The line of products will be available for three age categories: 3-6, 6-9 and 9-12.
If this may actually help kids get in shape, I am all for it.
