Mega Bloks are those big plastic building blocks that you have seen in the toy store, like large Legos. Microsoft has decided it would be a good idea to make a Halo version of these blocks.
MEGA Brands, the creators of Mega Bloks, has partnered with Microsoft Game Studios to bring you globally licensed Halo Wars Mega Bloks.
Under the global agreement, MEGA Brands will develop the first-ever construction toy sets based on the key characters and vehicles of Halo Wars under the Mega Bloks umbrella.
The Halo Wars Mega Bloks will be arriving in the Summer of this year.
Microsoft seems to be throwing all kinds of money behind Halo Wars. I am not sure where this one ranks in terms of whoring out a franchise but I personally am starting to become concerned. Please Microsoft, pull back on the reins.
[Via Yahoo]
Actually, Mega Bloks also make smaller blocks that are more the Halo style. They did really cool Pirates of the Caribbean toys before, with building blocks, detailed figures and parts right from the movie… and a bunch of other toys that are pretty cool. Microsoft definitely looked into it… check out their website: http://megabrands.com/en/kids/
In all seriousness, being a Halo fanatic I just may look into purchasing it for shits and giggles.
On the other hand, I am seriously concerned that Microsoft is on the verge of crossing the line with the marketing of Halo, if that haven’t done so already.
Yeah I can see how this can be seen as an act of whoring, but I love Legos so this is cool. Wait its Mega Bloks, damn it!!! LOL
i dont even have a 360 and I think this is fucking awesome!
[...] was able to get a first look at the new Halo Wars Mega Bloks at the U.K. ToyFair. We reported on these about a week ago and I showed my displeasure for Microsoft going a tad overboard on the [...]
if it was lego then it would be such a different story, what is microsoft thinking??? no one (under the age of 3) likes megabloks, they suck.
this idea is going to fail faster than my aloholic grandfather’s liver exam
Is microsoft seriously whoring themselves out like this?