Holy Jesus Batman.  As we know, last year Activision told us the Guitar Hero franchise sold over $1 billion, and now Mike Griffith is telling us that Guitar Hero 3 (the single game) has sold $1 billion in North America.  This is crazy for 2 reasons.  One; it took three games in the franchise to sell the initial billion in 26 months and Guitar Hero 3 has sold its $1 billion in a little over 14 months.  Secondly; it’s the first single video game to make over $1 billion dollars in North America alone, which is ridiculous.

During Mike Griffith’s Keynote he stated,

“Music has a history of evolving through technology and we are at the beginning of the latest chapter in that story.”

The Beginning?  I can’t even imagine where Activision is going to take their next steps.  It is true that the Guitar Hero franchise is a great game for everyone.  Like the Wii, at times, the GH franchise encompasses everyone from hardcore gamers, to family-friendly gaming, older generation gamers, and young people.  All around it’s the most available game to the overall public.