Chris Hartmann, the President of 2K Games made an interesting comment in an interview with MCV

“UK retail slashes prices if something’s not quite hitting its numbers,” he said, “I’m not talking about a big gap – I’m talking about expecting to sell 1,000 and selling 950.”

As a consumer in the UK, I say hell yeah this is great news.  I’ve seen Fallout 3 tumble in price at GAME to GBP 27.99 from it’s RRP of GBP 49.99.  While it’s a shame to see retailers drop quality titles to make shelf space for the next AAA, I do appreciate the discount.  Retailers should keep some stock of back titles to entertain discount buyers, the latest releases are not always the best for the customer.