EA Sports has announced that their new exercise product, EA Sports Active will be arriving in stores in the Spring of 2009 exclusively for the Nintendo Wii. It was developed in collaboration with some super fitness guy named Bob Greene who coincidentally is Oprah’s personal trainer. EA Sports Active is said to be fun for the whole family but was designed with women in mind. This is just one of first forays into exercising based products for EA.
“EA SPORTS Active and our entrance into the fitness space is an exciting and groundbreaking milestone for EA SPORTS,” said Peter Moore, president, EA SPORTS. “As we continue to expand our brand, we have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape while interacting with our products in a way never before possible. EA SPORTS Active costs less than a gym membership, it provides a variety of exercises unlike a one dimensional in-home fitness contraption, and it delivers an interactive experience that you don’t get from a DVD – this is a true fitness revolution and a space in which we intend to be leaders.”
EA Sports Active will include special equipment in the box to help assist in the training such as arm and leg bands that hold your remote. The Wii Balance board is compatible but not required, just in case anyone was wondering if they should bring it out of storage.
