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Sony Responds to June 2008 NPD Data

PS3

Sony sure seems happy about how well the PS3 did in June. According to the NPD data, the PS3 sold 405,488 units in the month of June, outselling the Xbox 360 by 84%. This was all fueled by the release of Metal Gear Solid 4, which was the top selling title of the month moving 774,647 units (not including those sold as part of the 80GB bundle).

The PSP also sold 337,356 units in June, presumably in light of the God of War red PSP bundle. Pretty good data for Sony.

Now we just need to hear from Microsoft, who finished a distant third in the console sales.

Here’s the full press release:

The PlayStation Brand Continues to Generate Impressive Growth Across All Three Platforms; PS3 Hardware Sales Exceed 311% Year-Over-Year

Total PlayStation Hardware Unit Sales Top 405,488

PLAYSTATION®3 (PS3™), led by the launch of the highly anticipated Metal Gear Solid 4: Guns of the Patriots PS3 bundle, continued to experience tremendous momentum in June 2008, selling 405,488 hardware units – 84% higher than Microsoft’s Xbox 360 (according to NPD June 2008 sales data). PS3 year-over-year hardware sales growth exceeded 311% in June, with month-over-month growth exceeding 94%.

Metal Gear Solid 4: Guns of the Patriots, exclusively for PS3, was the best-selling title on any platform in June 2008, with 774,647 units sold. More than 2.4 million software units were sold for PS3 in June, representing an increase of more than 300% from this time last year. (Software totals do not include software units sold as part of the Metal Gear Solid 4: Guns of the Patriots PS3 retail bundle).

The launch of Metal Gear Solid 4: Guns of the Patriots kicks off the beginning of a blockbuster software line-up for PS3 in the back-half of the year, including highly-anticipated exclusive titles such as SOCOM: US Navy SEALs Confrontation, Resistance 2, Motorstorm: Pacific Rift, NBA ‘09: The Inside and LittleBigPlanet to name a few. These monster titles promise to further drive PS3 sales into the holiday season and beyond.
The PLAYSTATION®Network community continues to grow in popularity with more than 10 million registered accounts worldwide and 180 million pieces of content downloaded worldwide.

Fueled by enthusiasm for the launch of the God of War: Chains of Olympus PSP® (PlayStation®Portable) bundle, PSP experienced strong sales in June, with 337,356 PSP hardware units sold. This represents a sales increase of 85% month-over-month.

PlayStation®2 (PS2) also had a solid month in June, selling 188,798 hardware units, an increase of 42% from May. The popular console continued to experience strong software sales, with 3.9 million software units sold.  More than 42.4 million PS2s have been sold in the U.S. as of June 2008.

Power of the PlayStation Portfolio

The PlayStation brand continued to generate impressive sales, earning $626.7 million in June.

·          Year to date (Jan-June), the PlayStation brand generated almost $2.9 billion in revenue, representing an increase of 24% year-over year.

·          PlayStation total hardware revenue was $265.5 million in June, representing a year-over-year growth of 90%.

·          PlayStation total software revenue in June was $298 million, representing a year-over-year growth of over 52%.

CEO Perspective

“The PlayStation brand is truly hitting its stride on its long-term opportunity across all three platforms. Our strong June numbers serve as proof to the continued momentum of the PS3 and affirms that we’re exactly where we expected to be. This month’s success can be attributed to the exclusive blockbuster Metal Gear Solid 4: Guns of the Patriots and we’re poised for continued growth into the back half of the year with a much anticipated line-up, including LittleBigPlanet, SOCOM: Confrontation, Resistance 2, MotorStorm: Pacific Rift, and NBA ’09: The Inside.  Additionally, the new PlayStation Network video delivery service will be a big driver for the PS3 and PSP, allowing consumers to extend their multi-media and entertainment experience.”

- Jack Tretton, president and CEO, Sony Computer Entertainment America

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4 Comments

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  1. nostars
    Posted July 18, 2008 at 9:09 am | Permalink
    1

    Yeah Sony is finally picking up the pace. But being #2 isn’t exactly reason to start popping corks on the champagne.

  2. ian
    Posted July 18, 2008 at 12:40 pm | Permalink
    2

    the blu ray player is still the #1 selling point of this console. The gaming is still secondary imo. I bought it strictly for the blu ray player and I am very happy with it for that. I have like 15 games for it that I don’t play at all. Not like it matters anyway. When Diablo 3 and Starcraft 2 are out, I won’t be touching a console for like a year.

  3. nostars
    Posted July 18, 2008 at 1:24 pm | Permalink
    3

    @ian, I was thinking the same thing about the PC games. I’m building a new PC next week and will pretty much not be touching the consoles for a while.

  4. Fragloser
    Posted July 18, 2008 at 1:37 pm | Permalink
    4

    @Ian - surprisingly I will be touching m 360 a lot more in the winter (yea that sounds weird). There is a plethora of good games coming to the 360 in Q4 which should occupy me quite well. I made a list of all the games I want to pick up but I lost it. Safe to say i’ll be broke.

    Also, a good reason to buy a PS3 is definitely the Blue Ray player. A few of my moms friends have PS3’s instead of blue ray players even though they don’t even play video games, they just wanted a cheaper way to watch them. I laugh when I go to my friends house and see that they have a blue ray player sitting in their deck instead of a PS3.

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