Hopefully their learning experience will not a coprporate disatster like other market leaders such as Enron or Bear Stearns or in simple gaming terminology Acclaim Entertainment.

I think EA could enter the console biz, but only if they get outside help. A collaboration with Sega could be just the ticket, as long as they make it perfectly clear that EA is in charge. Also, leave the advertising to EA, that is what killed Sega IMO.

Then again, is there really enough room for one more console? MS, Sony and Nintendo pushed Sega out of the console Biz. Sega, Nintendo and a few others had previously pushed Atari out. I think the console biz only has room for 2 or 3 consoles. Otherwise, they get left out in the cold.

gg thanxs for the EA lesson but Im very familiar with EA.
Outside the gaming industry, I would not say they are a household name. Ask gamers and nongamers who EA is vs who Nintendo is and you will get your answer. Everyone knows Nintendo, not everyone knows EA unless your a gamer and even than the casual gamer doesnt always know who makes their games. Do you know all your favorite artist record label? I think NOT.

You do make a good point with Microsoft so I’ll give credit where credit is due. And yes there would be tons of games PS3 & wii will lose.

Exclusivity is a dangerous thing and by minimizing sales distribution channels, at the end of da day can come back n bite ya in ur a$$

Food for thought: solidify their name in the gaming industry. Why? I thought they were a household name and had a strong brand…ROFL LMAO

EA is a household name, it is the largest game developer with the most studios working on a ton of projects. Count off the number of games they have had this year alone and everyoen is very familiar with their name. If you think about it Nintendo is not a household name, only people who play video games would recognise it, MS and Sony make other products, Nintendo only makes games.

They would not be forfitting slaes of games instead the idea would be to lock business in. Make games like Madden and GTA theirs alone, they have the largest third party lineup out there rightnow and if they decided to switch that to a first party lineup it would be pretty impressive to have that many games right off the bat.

Making their lineup and exclusive one could hurt the other three as well, as Craig said above not having EA could be the downfall of the Dreamcast, just htink about how many games the PS3 and Wii would lose and how hollow that lineup would become.

Plus even if the venture does fail it would even further sollidify their name int he gaming industry.

First, they have no hardware experience. They will need to build their R&D inhouse or outsource which all translates to $$$. If they outsource they will not have 100% control and outsourcing to a foreign country (ie India or China), will eventually lead to IP issues.

Secondly, EA is not a household name, its a video gamer brand. Nintendo, Sony, Microsoft are all household names, they are brands which the average consumer recognizes. They will neeed to build up their brand. For example, the average Joe Smith may know GTA IV but doesnt know the software company that developed it. They will need to invest in marketing as well.

Thridly, why would they? Most companies introduce a razor to get the blade business, they already have the blade business so why would they want to go backwards, they would capture a minimum % of the market. I dont think it will be a positive ROI on EA’s part.

Although most companies benefit from being a total solution provider, there are many more companies profiting from their niche specialty.

EA should stick to know what they know best…