Looks like EA is trying to cross promote by tying in the Madden soundtrack with the orignal Rock Band by making it available is downloadable content over a period of time. They are also pumping it out on iTunes for all you new and old iPhone users.

Most notable for the music industry is a tie-in between the game’s soundtrack and the “Rock Band” videogame. (EA serves as the game’s distributor, which is actually published by MTV.)

Under the deal, “Rock Band” will feature music from the “Madden 09″ soundtrack in its weekly downloadable songs update, a handful at a time, over several weeks, with each song carrying the “Madden” brand. Additionally, each soundtrack song will be available for sale via iTunes as part of a special “Madden” playlist.

As an added nice touch EA is giving a little incentive to thos gamers that pre-order the game as well.

EA is also offering fans who pre-order the game from Target an iTunes gift card worth 10 free downloads once they pick up the title.

Oh EA we <3 you.

[Via Reuters UK]