I called it. Battlefield has jumped up the charts and is now in the top 4. Everyone seems to be playing the demo. It turns out that the demo mode is the only mode you can play, at least for awhile. I wonder if the actual title will crack the top 10 next week. Most likely.  

Xbox 360 Top Live Titles (based on UU’s)
1 Call of Duty 4
2 Halo 3
3 GTA IV
4 Battlefield: Bad Company Demo
5 Guitar Hero III
6 Gears of War
7 Rock Band
8 Tom Clancy’s Rainbow Six Vegas 2
9 NINJA GAIDEN 2
10 FIFA 08