Strap in racing fans. Your loyalties may be tested as Jeff Gordon will be the cover on EA’s latest, NASCAR 09. You may love him of hate him, but he can drive.

Gordon’s prestigious reputation aligns with the new NASCAR 09 career mode, “Sprint for the Cup.” Gordon will bring the game to you as a guide and a mentor to help you build your reputation to become the next NASCAR Sprint Cup Series champion. With a completely rebuilt handling model, the game will be more accessible to newcomers while continuing to offer options that will challenge even the most experienced virtual driver. NASCAR 09 is an authentic NASCAR experience that will appeal to every type of NASCAR enthusiast.

The game sure looks pretty. I’ve personally never gotten into NASCAR. Something about watching guys make left turns for a few hours just doesn’t peak my interest.

Here’s the full press release:

EA ANNOUNCES JEFF GORDON AS NASCAR 09 COVER ATHLETE

Four-Time NASCAR Sprint Cup Series Champion Jeff Gordon Featured on Cover of EA SPORTS NASCAR 09

REDWOOD CITY, Calif.,—March 12, 2008—Start your engines! Electronic Arts Inc., (NASDAQ: ERTS) today announced Jeff Gordon, legendary NASCAR® driver of car #24, will be featured as the cover athlete for EA SPORTS™ NASCAR 09. NASCAR 09 is scheduled to ship in North America on June 10 and will offer an authentic, exhilarating stock car driving experience for racing fans of all ages.

One of NASCAR’s most celebrated and successful drivers for more than a decade, Gordon is ranked 6th all time in Cup Series wins with 81 and is a four-time Sprint Cup Series champion. Gordon is a member and partial owner of Hendrick Motorsports.

“It’s exciting being on the cover of NASCAR 09,” says Gordon. “The game is as real as it gets and it’s been great being involved with it on this level. I look forward to helping gamers in NASCAR 09.”

Gordon’s prestigious reputation aligns with the new NASCAR 09 career mode, “Sprint for the Cup.” Gordon will bring the game to you as a guide and a mentor to help you build your reputation to become the next NASCAR Sprint Cup Series champion. With a completely rebuilt handling model, the game will be more accessible to newcomers while continuing to offer options that will challenge even the most experienced virtual driver. NASCAR 09 is an authentic NASCAR experience that will appeal to every type of NASCAR enthusiast.

Developed in Orlando, Florida by EA Tiburon, NASCAR 09 will be available for the PLAYSTATION®3 and PLAYSTATION 2 computer entertainment systems and the Xbox 360™ video game and entertainment system.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL®, NBA LIVE, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.