Ring the bell people. It’s officially over. How official? Toshiba held a press conference in Japan this morning where they stated they will no longer sell or produce HD-DVD players or media beginning in March, as in two weeks from now.

Toshiba said they have no idea what other studios will do as far as future releases, but I’d be willing to be Universal and Paramount already have some plans for producing BluRay titles really soon.

I guess I’ll leave my HD-DVD add-on drive for the 360 hooked up for a while… at least until the few HD-DVD titles I own make their way over to BluRay (specifically the Bourne series, Transformers, and Knocked Up).