It looks like this is finally going to be over and we can all move on with our lives. As a journalist and even more so a consumer, this needs to end. Amidst some speculation, it looks like Toshiba is going to finally say uncle. Jodi Sally, VP of marketing for Toshiba America Consumer Products, was quoted as saying that:

“given the market developments in the past month, Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of its recent price reductions on all HD DVD players.”

This is not a white flag, but it sure looks like their gearing up for something. Reducing the price of HD-DVD players did nothing, if only to encourage consumers to return their stuff. I think its safe to say that the horses are circling the wagons here.

[via engadget]