Nintendo sent out a press release today letting us know of a successful mod-chip raid in Hong Kong. The raid netted over 10,000 chips used to circumvent the copy protection schemes in the Wii and DS.

“Piracy affects the entire video game industry, from large companies to independent developers,” says Jodi Daugherty, Nintendo of America’s senior director for anti-piracy. “It can destroy years of hard work by a team of very talented software developers, who strive to create games consumers enjoy playing. Copying the developers’ work and spreading the game files globally is blatant stealing.”

Good for Nintendo. Piracy really hurts game development, and this is step in the right direction for everyone. Nintendo has a proven track record of being very hard on pirates, so expect more of these sting operations.

Here’s the full press release:

Hong Kong Raid Nets 10,000 Products Used To Play Pirated Nintendo Software

High Court Intervenes to Stop Distribution, Freeze Assets

REDMOND, Wash., Oct. 22, 2007 - At Nintendo’s request, the Hong Kong High Court has intervened to help stop a global distribution operation involving game copying devices and modification chips (”mod chips”) that violate its copyrights and trademarks in the Nintendo DS™ and Wii™ systems.

On Oct. 8th, the court ordered the raid of Supreme Factory Limited facilities. During a three-day period, Nintendo representatives seized more than 10,000 game copying devices and mod chips. The game copying devices connect to the Nintendo DS and are used to copy and play game files offered unlawfully via the Internet. The mod chips allow the play of pirated Wii discs or illegal copies of Nintendo games downloaded from the Internet.

The search also turned up volumes of documents reflecting the scope of the operation. The Supreme Factory Limited has ties to a French company, Divineo SARL, and its principal, Max Louarn, who are also named in the legal action initiated by Nintendo. The High Court prohibited the companies from further distribution of the devices and from disposing a portion of their assets worldwide, and ordered that such assets be frozen pending outcome of the legal proceedings.

“Piracy affects the entire video game industry, from large companies to independent developers,” says Jodi Daugherty, Nintendo of America’s senior director for anti-piracy. “It can destroy years of hard work by a team of very talented software developers, who strive to create games consumers enjoy playing. Copying the developers’ work and spreading the game files globally is blatant stealing.”

Piracy not only affects Nintendo, but also more than 100 companies that independently create, license, market and sell Nintendo video game products. Nintendo and these companies lost an estimated $762 million in sales due to counterfeits in 2006.

This action is one of several that Nintendo has initiated over the years against game copiers and mod chips. In 2005, Nintendo was awarded more than $5 million in damages from the Hong Kong High Court against Lik Sang, a company responsible for the widespread distribution of game copying devices. In another case, a U.S. judge ordered Bung Enterprises to pay Nintendo $7 million in damages in connection with its involvement in manufacturing and distribution of such products.

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 420 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.