Anyone who doubts the clout that video games have on today’s consumer world need to talk to the folks at MTV. The “music” television powerhouse had just released a 2 year plan to invest half a billion, yes billion with a b, into the video game industry over the next two years reports gamedaily biz.
“As we take our brands narrow and deep to serve our targeted, niche audiences, we’re putting well over $500 million behind building our games business across all of the brands in our portfolio,” explained MTV chairman and chief executive Judy McGrath. “I’d like to see more game applications on some of our current big brands across the music group,” McGrath said, apparently referring to the potential for creating games based on the networks’ range of shows.
Long gone are the days of headbangers ball and beavis and butthead. Now we get to see spoiled teenagers flaunt their parents money or some tacky dating show. At least MTV is doing something I am interested in since they stopped showing The Head.
I hope we get an Engaged and Underage game. That would be swell
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Ahhh the days of when MTV was just that…. Music Television. I guess they need their piece of the Video Game Pie too.
As soon as i see a single pop star on my xbox i’m throwing it out the window