In case you live in a bubble, there was chaos yesterday as Toys R Us prematurely sold BioShock in many of their US stores. Combine that with a commercial that also ran prematurely saying the game was available, and the intarwebs went into a tizzy. Rest assured, this was all user error. BioShock has not yet been released.
2K had to take some time and wrap their heads around what happened before releasing a statement.
It recently came to 2K Games’ attention that one of our retail partners prematurely sold some copies of BioShock prior to the game’s official launch date. Retailers are typically shipped product in advance to ensure they can meet launch day demand on street-dated product. As a result, a few people were able to purchase the game early. Additionally, a TV advertisement for BioShock prematurely ran that incorrectly indicated that the game was available for purchase. 2K Games has reached out to our retail partners and is maintaining the street date of August 21st in North America and August 24th in Europe, when BioShock will be available at retailers. 2K Games is appreciative of the gamer excitement and critical acclaim leading up to the title’s launch.
Yep, Toys R Us is gonna get jacked up. Word on the street is it’s going to cost them $5000 per unit sold before the street date of August 21st in the US. That’s gonna add up pretty quick.
So, with all the hubbub, did any of you get a copy of BioShock early?
5k really?
Thats cash money dollah bill
Nah I didn’t get one.
However, everyone here should be looking at the madden deal at TRU if you haven’t picked up a copy yet. If you pick up Madden ‘08, you can receive another game for 50% off. Madden ‘08 Bioshock for 90 bucks, I’m in.
They make it ridiculously high on purpose. If it were, say, $200 a piece, companies might actually profit by selling it at higher prices behind closed doors, and then just bite the fee.