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Halo 3 going big with everything

Master Chief with FriesHalo 3 is a media giant right now and it has already officially hit the 1 million pre-sell mark. Launch day for Halo 3 is a monumental day and I am curious if the Xbox LIVE servers will be able to handle the huge influx of users crashing the servers simultaneously?

Not only are gamers craving this game but so is anyone that can co-market their products on the backs of the Halo franchise. Halo 3 is now running promotions and marketing with: 7-Eleven, Mountain Dew, Pontiac, The Projekt Revolution Tour and Burger King.

In a sad way I am actually happy to see Master Chief plastered on the side of a Burger King french fry box, why you ask? Well because it means people are beginning to view the video game industtry seriously and value the effect a franchise title like Halo 3 can have, perhaps we will see more co-marketing of this style in the future.

Although it is ironic that most of the things asscoicated with Halo 3 are not exactly health conscious, Mountain Dew, 7-Eleven and Burger King, all they need left is a deal with Lard.

Hit the jump for the full list of Halo 3 sponsored goods and events.

-Mountain Dew will unveil the first beverage co-branded with a video game, Mountain Dew Game Fuel. Game Fuel has the same great taste of Mountain Dew with an invigorating blast of citrus cherry flavor and added caffeine for maximum intensity. Game Fuel will come in 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting Aug. 13, 2007.
-In a few select markets, Mountain Dew will offer a special-edition aluminum bottle of Mountain Dew Game Fuel with an exclusive design created by Bungie Studios, the developers of Halo 3. This bottle will be available in very limited quantities, making it a highly sought-after collector’s item.
-7-Eleven today confirmed its plans to support the launch of Halo 3 through a variety of in-store promotions, including three Halo 3-branded collectible Slurpee cups. In addition,7-Eleven will run a Halo 3 promotion with Mountain Dew Game Fuel and Doritos, with thousands of Halo 3-themed prizes, including, as grand prize, a chance to win a minor role as a voice actor in the upcoming Xbox 360 video game, Halo Wars, by Ensemble Studios.
-Pontiac will host Pontiac Gamers Garage events in select locations, providing consumers with a chance to play the game for the first time before its release. In addition, in support of the launch of its upcoming high-performance G6 GXP Street, Pontiac is offering 1,000 consumers a chance to win a copy of the game; one lucky gamer will win a limited-edition Halo 3 G6 GXP Street car.
-Burger King Corp. will continue its sponsorship of Xbox 360 with national, in-restaurant support from Sept. 24 through Oct. 22. Halo 3-themed packaging will offer customers access to exclusive content by logging on to http://www.bk.com/halo3 beginning Sept. 23. Graphics will be featured on select packaging, including the 42-ounce cup and King FRYPOD.
-Comcast has also joined the Halo 3 campaign and will host exclusive video content, including user-generated movies and machinima, on its Web sites http://gameinvasion.net and http://www.ziddio.com. Comcast will also feature standard- and high-definition Halo 3 videos on its signature ON DEMAND service.
-Halo 3 is also the official sponsor of the Projekt Revolution tour this summer, which includes bands Linkin Park and My Chemical Romance. Exclusive Halo 3 VIP events will take place in select cities on the tour, where attendees will receive Halo 3-themed merchandise and have an opportunity to meet the members of Linkin Park.

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3 Comments

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  1. Posted August 9, 2007 at 9:58 am | Permalink
    1

    They are going to need to make Halo themed insulin for all these products.

  2. Opium
    Posted August 9, 2007 at 10:40 am | Permalink
    2

    lol classic!

  3. Posted August 9, 2007 at 1:26 pm | Permalink
    3

    “Step right up and get your limited edition Master Chief Insulin Pump! Only $25k while supplies last”

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