Sony’s CFO Nobuyuki Oneda sure knows how to put a spin on a bad situation. Because the company did not sell as many PS3’s as expected, they didn’t have as much of a loss for the gaming division as expected. Sony loses roughly $200 on every PS3 sold. Taking a loss on hardware is typical for all console sales, but that’s a pretty big number.
Looking on the bright side, Oneda said, “Sales of the PS3 have risen but we booked losses due to our strategic decision to price it below the (production) cost. Actually, because the number of units sold was not as high as we hoped, the loss was better than our original expectation”.
Way to turn something crappy into a semi-positive there buddy. It would be much better for the company to sell a ton of PS3 and take that loss as they regain some market share.
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Write a Comment»That is the stupidest thing I’ve ever heard. How does that saying go? “Better to keep your mouth shut and be thought a fool than to open it and remove all doubt.”
Does he really expect someone to believe that is a positive?
Gambit - I agree completely. I don’t know anyone who isn’t basically pointing and laughing at this statement